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The Luxury Strategy: Break the Rules of Marketing

The Luxury Strategy: Break the Rules of Marketing

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands


The.Luxury.Strategy.Break.the.Rules.of.Marketing.to.Build.Luxury.Brands.pdf
ISBN: 0749454776,9780749454777 | 337 pages | 9 Mb


Download The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands



The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page




Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Individuals–—luxury brands enact virtual rarity tactics, construct themselves as art, and adopt a fashion business model while deemphasizing exceptional quality and country of origin. However, marketers from Audemars Piguet and Richemont Luxury both felt e-Commerce was no threat to their brands. Brands stay offline: does it work? Posted by admin on September 27th, 2012. Jean and Vincent explains the inner building blocks of what Luxury is, from a functio-emotional perspective. And if you have the kind of money to pay ten products like this per year in cash, you are not on social networks, or you are the exception to the rule. Cutillo is the target audience for The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Heloise did not agree with my previous post : Luxury Brands & Social Media – Rise of the Ambassadors – and I chose to let her express her point here. Brand Management/Strategy/Marketing in the luxury goods/fashion/entertainment sector or 2. A brilliant book for anyone that need to understand the Luxury Market. Go into the brand management practice or innovation practice of Bain/BCG. Product Description Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. After school I would like to do one of two things: 1. Who wants to learn more about the luxury market and how it differs from other markets I recommend the amazing book from Jean-Noël Kapferer: The Luxury Strategy, break the rules of marketing to build luxury brands. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Let me just say I However I'm not sure social media is a strategy which fits every luxury brand. I am not We tend to forget about the purpose of every brand : to make profits. Book Review – The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by J.

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